- You know you love a deadline. Applications are due tomorrow for a Visiting Nieman fellowship. You can do it. http://t.co/9MRIm55yAz about 57 minutes ago from TweetDeck ReplyRetweetFavorite
- Is the Pulitzer-Prize winning "Snowfall" great storytelling? Poynter's @RoyPeterClark says the story doesn't hold up. http://t.co/JFYIOdgYAy about 22 hours ago from TweetDeck ReplyRetweetFavorite
- How one newspaper reporter got the freedom to write narrative: http://t.co/ieAs67VWP9 12:12:02 PM August 26, 2014 from TweetDeck ReplyRetweetFavorite
Medium & Message
- #crowdsourced (1)
- #longreads (115)
- annotation tuesday! (24)
- audio narratives (38)
- comics narratives (1)
- editors' roundtable (28)
- essays on craft (26)
- featured fellow (27)
- how'd you find that story? (6)
- images (83)
- interactive narratives (36)
- liner notes (6)
- live chats (2)
- narrative news (102)
- narrative speaker series (11)
- notable narratives (458)
- pinned (14)
- social media narratives (3)
- Storyboard shortlist (2)
- tips (52)
- uncategorized (5)
- video journalism (5)
- what they're tweeting (1)
- what we're reading etc. (12)
- why's this (sentence) so good? (3)
- why's this so good? (101)
- words (262)
- work the problem (4)
- writing the book (5)
- Adam Hochschild
- Adam Penenberg
- Adrian Nicole LeBlanc
- Adrienne LaFrance
- Alan Guettel
- Alan Huffman
- Alejandra Matus
- Alexandra Lange
- Alexis Madrigal
- Alix Felsing
- Alysia Abbott
- Andrea Pitzer
- Andrew Pantazi
- Ann Friedman
- Anna Griffin
- Anna Hiatt
- Ashley P. Taylor
- Barry Siegel
- Ben Montgomery
- Ben Yagoda
- Ben Yagoda and Dan DeLorenzo
- Benjamin Chesterton
- Benjamin Wallace
- Beth Macy
- Betsy O'Donovan
- Brendan I. Koerner
- Brent McDonald
- Bruce DeSilva
- Bruce Gillespie
- Carl Zimmer
- Casey N. Cep
- Charles Homans
- Chris Jones
- Christopher Scanlan
- Clark Boyd
- Constance Hale
- Cristian Lupsa
- Cynthia Gorney
- Dan Kois
- Dan Vergano
- Daniel Solomon
- David Dobbs
- David Hertz
- David Wolman
- Deborah Blum
- Dina Kraft
- Don Van Natta Jr.
- Douglas McGill
- Douglas McGray
- Eli Sanders
- Elon Green
- Ernesto Priego
- Eva Holland
- Francis Flaherty
- Gay Talese
- Geoff Van Dyke
- Gwendolyn Thompkins
- Jack El-Hai
- Jack Hart
- Jacqueline Marino
- Jacqui Banaszynski
- James Ross Gardner
- Janet Heard
- Jason Fagone
- Jason Schwartz
- Jason Silverstein
- Jay Caspian Kang
- Jeff Sharlet and Leslie Jamison
- Jeffrey R. Young
- Jenna Wortham
- Jennifer B. McDonald
- Jim Collins
- Joanna Kakissis
- Joe Keohane
- John Capouya
- Jonathan Seitz
- Josh Roiland
- Joshua Prager
- Julia Barton
- Justin Ellis
- Laurie Hertzel
- Lee Hancock and Charlie Lewis
- MacGregor Campbell
- Manjula Martin
- Marcus Banks
- Margaret Ho
- Maria Carrillo
- Maria Henson
- Mark Johnson
- Mark Kramer
- Mary Rajkumar
- Maud Newton
- Megan Garber
- Megan Greenwell
- Micah Wimmer
- Michael Kruse
- Michael Pollan
- Michelle Legro
- Michelle Nijhuis
- Neely Tucker
- Neil Swidey
- Nell Lake
- Ole Soennichsen
- Pam Colloff
- Pat Walters
- Paul Kix
- Pedro Monteiro
- Peggy Nelson
- Peter Ginna
- Peter Manseau
- Peter Richmond
- Peter Trachtenberg
- Radhika Jones
- Rebecca Allen
- Rebecca Burns
- Rick Meyer
- Rob Nixon
- Roy Peter Clark
- Sarah Rich
- Sean Patrick Farrell
- Shona Sanzgiri
- Simina Mistreanu
- Stephanie Mitchell
- Steve Oney
- Susannah Breslin
- Thomas Curwen
- Thomas Lake
- Tim Carmody
- Tim Maly
- Tom Hallman
- Tom Huang
- Tom Junod
- Tommy Tomlinson
- Tony Rehagen
- V.V. Ganeshananthan
- Victoria Costello
- Walt Harrington
- Wes Ferguson
- Wesley Morris
- Win Bassett
- Yvonne Latty
Annotation Tuesday! Amy Wallace and one of “the most despised and feared” men in Hollywood
When Amy Wallace profiled then-Variety editor Peter Bart for Los Angeles magazine, she took on issues of access, personality, misdirection, industry politics, journalism and retaliation. To write about a guy who’s been called “the most hated man in Hollywood” demands guts and patience. To pull it off as she did requires a certain tact and grace. Wallace, an expert on the psychology of Hollywood, lifts the veil for us here in this installment of “Annotation Tuesday!” by taking us line by line through “Hollywood’s Information Man,” which is as much about how journalists cover the filmmaking industry as it’s about how Bart operated about town.
Storyboard: Not long ago, you told us, “A profile seeks to capture the essence—the point—of the person being profiled, and that is done, often, through narrative.” Does the narrative become more important when, as is the case with Peter Bart, the essence seems so elusive?
Amy Wallace: I guess so, though a more important distinction in this story was that the narrative was double-barreled. There were the stories about Bart moving through the world of Hollywood. But there were also the stories that detailed my personal interactions with Bart. As I searched for the essence of Bart, I realized—and this realization came during the writing process, late in the game—that he was a man who wielded enormous power in Hollywood in large part because his essence was elusive. He refused to be pegged. He wore many hats, and never failed to exploit the advantages that came with that shape-shifting ability. And, importantly, I realized that I had a lot of first-person experience with him that had allowed me to witness the way he wielded power—by exerting it on me. This was at a time when it seemed every profile in Vanity Fair started with the writer detailing what they had eaten for lunch during an interview with Meg Ryan, and for that reason I resisted appearing in the piece for a long time. But then I realized that the way Bart was working me was a window into how he worked everyone. And once I realized that, punctuating the piece with our conversations really made sense.
This story is now 12 years old. What were you like back then? How do you imagine Bart saw you?
I was 38 then, so I wasn’t a kid. I had a lot of experience as a newspaper reporter. But I think one key thing that defined the way Bart saw me was that I had left newspapers to become a full-time magazine writer. I was shifting gears and trying to excel in a new form. And he already wrote for magazines—he had a regular column in GQ. He knew that, if he wished, he could help me break into national magazines and directly said as much (it’s in the piece). The power dynamic—him established, me striving—was key to the way he interacted with me.
“Hollywood’s Information Man“
By Amy Wallace
Los Angeles magazine
Peter Bart is on the phone, and he’s threatening to sue.
“I really take umbrage at the gotcha nature of your interrogation,” he says. His voice is taut. I can’t see his knees, but I’m sure at least one is twitching. <This is great. It’s not just vivid description; it lets the reader know you have met Peter. Whatever the story will be, it is not a write-around. Was the Los Angeles magazine name a help or a hindrance in persuading Bart to cooperate? And was access necessary?/eg Access was key to this story, and I explicitly told Bart that I wouldn’t do the piece without it. My original idea for the story was that the world of Hollywood’s trade papers fascinated me and I thought Bart was a great main character through which to tell that story. He was smart, had worked inside and outside the studios, had been a journalist and written books–through him I would pull back the curtain and explain the odd symbiotic role the trades played then in the town they supposedly merely covered. I met with Bart for lunch and told him I wanted to write “a New Yorker-style profile” of him. I said I wanted him to think about it overnight and not tell me until the next day, because if he said yes, I could guarantee he was going to get sick of me. I told him I was going to read every word he’d ever written (not a small task), show up at every public event he headlined, and be a fly on the wall in as many situations as he would allow. The next morning he called and said, “Let’s do it.” As for the twitching knee detail—I ended up spending so much time with Bart in so many circumstances that I felt certain about the knee twitching. This was an important beginning because it not only said that I’d met him/spent time with him, it signaled to readers that I’d spent SO much time with him that I felt that I knew him well. Whatever was coming, it was going to be a deeply reported piece./aw
Bart, the editor-in-chief of Variety, the entertainment industry’s dominant newspaper, is accustomed to being in charge. Studio heads woo him; strivers kiss his ass. Everyone wants his insight and his wisdom—or prominent placement in Variety’s big, glossy pages. In his weekly column, “The Back Lot,” he alternately strokes and scolds moguls and movie stars, addressing them by their first names. When Bart telephones the powerful, he is put right through. Now he’s calling me.
“I think to plunk documents out of context,” he says, “on people whose lives are as busy as yours or mine is a little unfair. This is not consistent with the access and cooperation I have afforded you.”
Over several months I have encountered a dizzying variety of Peters. I have spent many hours with Charming Peter, who is smart, funny, fierce. I have gotten to know Judgmental Peter, who loves to size up others. I’ve met Crude Peter, Brilliant Peter, Hypocritical Peter, Loyal Peter.
Bart calls himself “Zelig-like.” A setter of rules who hates to follow them, a lover of labels who resents being characterized, a seeker of the truth who doesn’t always tell it, Bart believes he is immune to the conflicts that derail lesser men. It’s one of the things that place him among the most despised and feared people in Hollywood. I listen to him speaking now. It’s a Peter I’ve never met.
“When you’re in public life, people attack you,” Intimidating Peter tells me. “But I’m taken aback by a bogus document suddenly being slammed on the desk. I’ll send you a note saying I will sue you, which I sure as hell will.” <The opening ends here. You italicized it. Could you tell me about that? It reads like a pre-credit sequence. And did Bart ever send you that note?/eg He never sent me that note, though we did have a phone conversation after the piece appeared. But I’ll get to that later. As I said in response to your opening questions, when I realized that Bart’s interactions with me were relevant and revelatory, I started to look for ways to use them. And it occurred to me that they could become the scaffolding for the piece./aw
IF YOU ARE A DOCTOR OR A GROCER or an airline pilot with no ties to the business that produces America’s number-one export—entertainment—you probably have never heard of Peter Bart. But if you are among the 70,000 people in Los Angeles, New York, and around the world who can’t start the day without knowing which big-name movie director just got a two-picture deal, Bart is an institution. <This is smart. It’s an acknowledgement that you, the reader, most likely have no reason to care about Peter Bart. But I’m going to make you./eg Thanks. Yes, this was key to the piece. Bart was a huge power broker in Hollywood, but most people outside of the entertainment business had never heard of him. I had to make a case for why they should read 13,000 words./aw
Over nearly four decades in Los Angeles he’s been a reporter for The New York Times, an executive at three movie studios, an independent film producer, a screenwriter, and an author of both novels and nonfiction. For the past dozen years he has been the editor of and most influential columnist at Daily Variety and Weekly Variety, the sister publications whose zippy headlines, who’s-in-who’s-out reporting, and largely anonymous sources routinely make and break reputations. In clout-conscious Hollywood, that makes Bart not just an observer but a player.
There are two keys to success in Hollywood: relationships and information. Bart traffics in both. He lunches almost every day with a studio chief, a marketing executive, a top manager or talent agency head, an entertainment lawyer or lobbyist. In the course of just a few weeks earlier this year he dined with screenwriter William Goldman; Ron Meyer, president of Universal Studios; Lorenzo di Bonaventura, Warner Bros. president of worldwide production; Michael Ovitz, CEO of Artists Management Group; Mike De Luca, former New Line president of production (and now production chief at DreamWorks SKG); Mike Medavoy, chairman of Phoenix Pictures; Tom Sherak, partner at Revolution Studios; Rob Friedman, vice chairman at Paramount Pictures; John McLean, executive director of the Writers Guild of America; Don Marron, chairman of PaineWebber; and Skip Brittenham, a partner in the entertainment law firm Ziffren, Brittenham, Branca & Fischer. <Did Bart give you this information?/eg Yes./aw
These meals aren’t interviews, according to Bart, but meetings between equals. After all, in his 17 years as an executive, most prominently at Paramount Pictures, Bart was one of them. He likes to think he still is. “Some people say I owe Joe Roth a lot,” Bart says of the former Disney chief who now runs Revolution Studios. “But I don’t. Joe Roth owes me. I gave him his first job. “(While Bart was president of Lorimar Film Company, Roth produced the 1979 dud Americathon, but it was Roth’s fourth film, not his first.) <I counted up the lies. There are at least eight (8) outright lies. This, I believe, is the first. They’re sprinkled throughout the story like Easter eggs. Was this a conscious decision?/eg The decision-making was less about cataloguing untruths and more about exploring Bart’s fundamental belief that he was the expert on his own truth at any given moment. It is often said that Los Angeles is a place people come to reinvent themselves. Bart had embraced that idea with gusto, not only by working in many different capacities in and out of the biz, but also by asserting various identities, whichever one fit best in whatever situation he placed himself in./aw
“The same with John Calley,” Bart says of the head of Sony Pictures. Bart has known Calley since the late 1960s, when Bart says Calley pitched him Catch-22. Bart calls Calley “the country gentleman”—a vaguely catty reference to Calley’s decision to leave the world of moviemaking for 13 years, only to return in 1993 as president of MGM/United Artists. <Was the reference familiar to you, or did Peter explain it? It’s not intuitive./eg I asked Bart to explain it, and he did./aw “I owe John Calley a lot? John Calley owes me,” he says, asserting that a positive column he wrote made Calley a contender for the post. “I think I was very important in getting him his job at MGM.”
In his weekly Variety column and in bimonthly pieces in GQ, Bart speaks as one who knows Hollywood and everyone in it. His vocabulary is a mix of the colloquial (he refers often to “the rules,” “the game,” “the fat cats,” “the old farts,” “the suits”) and the arcane. Rare is the attractive woman whom Bart does not label “lissome.” Most notably, in a town infamous for air kisses and false praise, Bart often writes what he means. DreamWorks’ Jeffrey Katzenberg is “hyperactive,” while a conversation with Sandy Litvack, a former top executive at Disney, is “akin to poking one’s head in an oven.” Producer Brian Grazer and director Ron Howard “exude about as much charisma as Wal-Mart managers,” while George Lucas is “simply so rich and mythologized that no one professes to be able to interact with [him] on a normal human level.”
“Perhaps,” Bart wrote last year in a column addressed to Robert Redford, “there’s something in your … head that says ‘I’m a star, I take up a lot of ego space; my movies should, too.’” He’s made the same complaint to Warren Beatty, whom he calls the priapic prince. Bart has written several columns about Beatty’s filmmaking and womanizing—even going so far as to describe the sounds the actor-director-write-producer supposedly makes during “moments of sexual congress.”
“You have to understand, if Peter is criticizing or praising you, the thing that’s solid about it is this is a guy who knows our business,” says Harvey Weinstein, Miramax’s disheveled cofounder, whom Bart has called a slob more than once. “He said my shirt looked like I was a refugee from a food fight. He calls me roly-poly. But this guy put The Godfather into production! It’s my favorite movie of all time. So even if I’m mad at him, I can’t be mad at him.”
Peter Guber, former chairman of Sony Pictures, goes further. “Peter is riding in the general’s car—Variety is the general’s car. And you salute the general’s car even when the general’s not in it,” Guber says. “I say to him, ‘Never let go of this job, because the wolves will attack. People are kept at bay by your power.’ It’s a tremendous platform and weapon, and people view it as such. So he’s feared and respected—or respected and feared—depending on the person.”
Besides, says Sherry Lansing, chair of Paramount Pictures, “Peter has the power to affect the way people think.” <When did you do the interviews with Guber, Weinstein and Lansing? Your preference, you’ve said, is to conduct secondaries “ideally before I sit down with the subject.” And how has your interview style/technique changed since this piece was written? /eg I conducted these interviews during the months I spent talking to Bart. This was a situation in which no one spoke to me until they’d gotten Bart’s permission to do so—and made sure he was participating in the piece. So I couldn’t fish around beforehand. Also, just to clarify my statement (which you quote accurately) that I like to do secondary interviews first—mostly I think that’s important for celebrity interviews, when you are only going to get limited time with the person and are unlikely to be allowed to follow up. In those situations, where you’re only going to get one face-to-face, I find it’s very helpful to have talked to secondary sources first, because 1) those people often give you great insights that help you frame better questions and 2) being able to tell James Franco that you’ve already talked to the director of his next movie makes Franco (or whoever) feel like you’re at least trying hard to get things right/taking him seriously. Anyway, I don’t know that my interview style/technique has changed enormously. My basic technique is: Be prepared. Read/watch/know everything you can before you go in./aw
That power derives in large part from his position at Variety, the Industry’s 96-year-old broadsheet that doesn’t just cover entertainment news but helps make it. It is Hollywood’s prime bulletin board—what one marketing consultant likens to “a high school newspaper that everyone has a tremendous need to see their names in.” It’s not just an ego thing. In a world built on illusions, being mentioned in Variety lends legitimacy. It makes you seem real. In Hollywood, seeming is believing. <This isn’t just a profile of Bart. Weaved in is a commentary on the local film industry, too. Do you make a point of including such context in your stories? /eg Many profiles—the best ones, I think—are a window into a world that the reader has never considered before. I make a point of looking for stories like that. Another example would be my Wired profile of Dr. Paul Offit, which also was a portrait of the anti-vaccine movement that he works so hard to counter./aw
When Variety reports that Leonardo DiCaprio is in talks to star in a film, for example, savvy readers know chances are good that someone is merely floating DiCaprio’s name. Why? To turn up the heat on Matt Damon, say, or some other foot-dragging actor the movie studio really wants to sign. Agents and publicists often complain that Variety writes about deals before they’re done. But those same people plant stories in Variety all the time in hopes of clinching a deal or killing someone else’s. <Was this type of manipulation common knowledge at the time? When I read the story for the first time, not long after it was published, I had no idea./eg It was well known in Hollywood, but not outside of Hollywood. In fact, I’d say an interesting thing about the way this piece was received within the entertainment business was that the reaction on many fronts was not, “Wow, I never knew that!” but more, “Wow, we all know that happens/Bart does that/etc…, but nobody ever SAYS so in public!” This story in many ways was hiding in plain sight. Many people around town knew about the “bombshells” I reported. But no one ever had made them public before./aw
Here, pecking order determines more than just who gets a table with an ocean view. The perception of who’s on top determines which projects are produced, who will work on them, and how much money they’ll make. More than any other entity, Variety reflects and informs Hollywood’s collective consciousness. Readers don’t just parse the information on its pages; they dissect what stories are where, who is quoted up high, who is relegated to beyond the jump. With its trademark “slanguage,” Variety helps its subscribers keep score—an essential service in a town obsessed with rank. Whether you’ve “ankled” (quit) or been “upped” (promoted) at a “praisery” (public relations firm), a “diskery” (record company), or a “tenpercentery” (talent agency), if the story runs on Variety’s front, it means you matter. By extension, Bart matters to you.
In 1997 Emilio Estevez, the actor-director, was so distressed by Bart’s dismissal of his film The War at Home that he fired off a two-page letter that was widely distributed around town. The letter was intended to diminish Bart, but its vitriol only confirmed Bart’s central place in the Industry.
“In you, I see a failed movie producer, hiding behind the protective veil of your post… It is sad and pathetic,” Estevez wrote. He urged Bart to “1. Simply not see my films. 2. Drop dead sometime soon. 3. Go fuck yourself.” He signed off with this: “Enjoy life from your bully pulpit, little man.”
Not for nothing did one top executive in town famously dub Bart “the most hated man in Hollywood.” For not only does Bart control the Industry’s bible, but by virtue of his station he always gets something that everyone—in and out of Hollywood—desperately wants: the last word. <A narrative wink? Bart does not, in fact, get the last word with you./eg That’s unintentional. I’ve never thought of that./aw
“I have Peter Bart for you.”
The silken voice of Bart’s assistant could not be more different from his own, which is slightly nasal, rapid-fire. His accent is so hard to place <Smart. We soon learn, of course, how cagey Bart is about his family origins./eg and his delivery at times so oddly paced that some have speculated, half seriously, that he modeled it after Al Pacino’s staccato in The Godfather. <Did you ask Bart to confirm/deny?/eg Honestly, I can’t remember. But whether he did or not, it’s telling that people gossip about the possibility that he did./aw
This is Condescending Peter calling, as he often does, to talk trash about other journalists. “Did you read Patrick Goldstein’s column today? What was he talking about? You know who’s running out of ideas? Goldstein,” he’ll say, referring to the Los Angeles Times’s movie columnist. When Charles Fleming, a former Variety reporter, writes an opinion piece in the Times about the ethical dilemmas of the Hollywood press corps, Bart sniffs, “This story epitomizes him. It’s like a blur. A lot of undeveloped ideas.”
Today his target is Variety’s archrival, The Hollywood Reporter. “Poor little George Christy,” Bart says, referring to the Reporter’s gossip columnist. “I’m all for exposes, but George Christy? The level of small-time stuff he does, I mean, who cares?” Christy is being investigated for accepting expensive gifts and movie credits—which qualified him for Screen Actors Guild health benefits—from the people he writes about. When the Reporter’s own labor writer, David Robb, filed a piece on Christy, its publisher refused to run it. Robb and Anita M. Busch, the trade paper’s editor, resigned in protest.
Bart, however, sees the Christy affair as an indictment not so much of a journalist allegedly on the take but of the editor and the reporter who fought to reveal it. Both Robb and Busch once worked at Variety. It’s hard to tell whom he loathes more.
“It’s a fascinating implosion,” Bart says gleefully. “It reminds me of when Robert Altman directed a picture–this was when he was drinking. At a certain point he would turn on his main characters and make them into hideous creatures. That’s what Dave Robb and Anita Busch would have done here, too, but I wouldn’t have it, and I fired them.”
Actually, he did no such thing. Variety’s personnel department confirms Robb’s and Busch’s assertions that they both resigned. <Your story is reminiscent of the classic Fortune profile of Steve Florio, whom Elkind and Florio unmask as a serial fabulist. How concerned were you that readers would eventually dismiss everything that came out of Bart’s mouth?/eg I wasn’t concerned one way or another. First of all, he didn’t dissemble about everything. He just liked to tell the most dramatic story—as we say at one point in the piece, he likes to be at the red-hot center. And if that meant exaggerating, so be it. That was my impression./aw
IT’S OSCAR EVE, and Peter Bart has just arrived at his third party in less than 24 hours. “I could use a drink,” he tells his wife, as some of Hollywood’s biggest movie stars preen before him: Julia, Russell, Kevin. <Just a note here that I’ve told journalism classes over the years: This section was, for the longest time, my lede. I loved that it showed Bart in action, working a room, pulling strings, working long-time relationships and, yes, wearing many hats. That was the key to his identity, I’d decided, and so this seemed to be the right lede. Until I realized I had something better in my notebook./aw
Owlish in round spectacles, with tufts of thinning black and gray hair, Bart is five feet nine inches tall <Did you get this from Bart? I assume you didn’t whip out a tape measure./eg I think I asked him. And I’m 5’10”, so I have a pretty good take on whether 5’9” rings true./aw and has the trim, tanned physique of a tennis player. He looks for a moment as if he is standing at the edge of a pool, weighing whether to get wet. Actors tend to bore him, so it’s not the press of famous flesh that’s making him thirsty. Bart, who is 69 years old, has a complicated relationship with the industry. Never are his conflicts more glaring than during Hollywood’s High Holy Days—Academy Awards time—when the movie business celebrates and contemplates itself.
Before Bart can order a vodka martini, however, he is spotted by Bill Maher, who steps up and gives him a nudge. “Well,” the host of TV’s Politically Incorrect says with gusto, “if it isn’t Hollywood’s top fucking information man!”
Having worn many hats during his long career, Bart delights these days in wearing several at once. When he wants to attend a Writers Guild of America meeting that is closed to the press, he dusts off his screenwriter credentials. (He claims to be the only editor who is an active voting member of the WGA. <You stress-test the majority of Bart’s assertions. Were you unable to verify this? I take “claims” to mean you were, at the very least, skeptical./eg It’s been so long that I have to admit that I can’t recall precisely, but: We fact-checked this piece, as we do every piece at Los Angeles, with utmost care. Given that, and given what I know of the magazine’s research editor Eric Mercado, I would guess that this was impossible to prove or disprove.)/aw When he wants to cast a vote for Best Picture, he activates “the part of me that’s an Academy voter.” (His Academy membership is a holdover from his years as a producer.) When he wants to collect a speaking fee, he turns into a paid adviser, giving tips—to cite one recent example—to the film division of cable network HBO.
“I have lived a split-level life in Hollywood,” he wrote in the introduction to his 1999 book, The Gross: The Hits, the Flops–the Summer That Ate Hollywood. But he will commit to neither one. His “dualities,” as he calls them, <I love that you return to this word in the last line of the story. How did you settle on the thru-lines/themes of this piece? And how do you do it more generally?/eg Big question. When it comes to this piece, I think I’ve already shed some light above. But in every piece, there are themes that emerge and must be wrestled with. How do you do that? You gather all your reporting, you read it over, looking for echoes. You spend a lot of time thinking about what seemed to resonate most in the moment. There’s no magic to it. You put in the time and think./aw are not liabilities but the keys to his success. “I enjoy the fact that my relationships with people have so many different colorations,” Bart says. “I’ve never thought of myself as just a whatever-I-was. I always think it’s fun to try and reinvent yourself.”
On the weekend of the Academy Awards ceremony, Bart’s many identities come out to play. Three days of self-congratulatory events unfold like so many garish, pungent flowers. Some on the A-list grumble about the chaos of Oscar-party fever—the long waits for valet parking, the glut of hors d’oeuvres—but those who are not invited are so mortified about what their omission implies that some leave town to save face. <It’s a tart, economical sketch of an insecure industry. Is this still true? Does this piece feel dated to you?/eg The main way that the piece has become utterly dated is that the trades are no longer as powerful as they were then. Variety is trying to reboot at the moment and the Hollywood Reporter is a glossy vehicle for luxury advertising (that actually caters brilliantly to this same insecurity I describe here, by celebrating power-brokers and putting their pictures on high-quality paper). What hasn’t changed at all is the you’re-only-as-good-as-your-last-project mentality. What hasn’t changed is how being perceived as successful is half the battle. And the fear–the fear hasn’t changed. If anything, as new ways of consuming entertainment have threatened the revenue streams of traditional Hollywood, it’s only grown./AW
Variety’s top man doesn’t have to worry. It all begins with Friday night’s annual celebration at the Beverly Hills mansion of agent-to-the-stars Ed Limato. The dinner is a magnet for Oscar nominees as well as Limato’s top-drawer clients. The embossed invitations are hard to come by, and the media are, officially, not welcome. Bart is an exception. This year, as every year, he RSVP’d yes.
Saturday afternoon, literary agent Bob Bookman throws a garden party for screenwriters and agents at his Hancock Park home. Bart makes an appearance. Then he stops home, dons a cobalt blue dress shirt and black blazer—the dark-on-dark uniform of Hollywood’s male elite—and heads back to Beverly Hills for Miramax’s bash at the Regent Beverly Wilshire Hotel. <This is clever. We get a sense of Bart’s circle; how, via his wardrobe, he endeavors to present himself; and his schedule. Did you accompany Bart? And how much time did you need to spend with him before you got to sufficiently know him?/eg I was at the Miramax party, but not at Bookman’s beforehand. Bart told me he’d stopped home to change. There’s no substitute for being with your subject. As much as you can be until you feel you’ve figured them out./aw The event is known for skits that spoof the Oscar contenders, and to gain entrance the media must agree to leave all spoofing off the record. For Bart the restriction is moot: He never carries a reporter’s notebook.
He pushes through a ring of admirers who surround the night’s host, Miramax’s Harvey Weinstein. Barrel-shaped and garrulous, Weinstein is one of Bart’s favorite sources. He is also a principal in Miramax/Talk Books, and he has bid to publish Bart’s books. Bart and Weinstein shake hands, but there are others waiting, and Bart backs away. “There’s something kind of primitive about him,” Bart says. He means it as a compliment. <As with the Calley remark, you disclose Bart’s interpretation. Had you heard Bart call someone that before?/eg I could just tell by the twinkle in his eyes when he said it. “Primitive” was an Alpha-male quality, and one that he prized. Also, I knew they liked each other./aw
Bart scans the crowd and heads straight for movie producer David Brown, whose many films range from Jaws to last year’s Chocolat. Brown contributed a blurb to the jacket of Bart’s most recent book, calling it “must reading for all who care.” Bart greets Brown warmly, then maneuvers toward producer-director Irwin Winkler. Their friendship dates to the 1970s, when Bart—then vice president of production at Paramount Pictures—set up Winkler’s movie The Gambler. A quick hello, a pat on the shoulder, and Bart keeps moving. Near a buffet table piled with crab cakes and Peking duck, he makes a lunch date with Ted Field, a music and film mogul to whom Bart gave his first break in the movie business. It was the early ’80s, and Bart was senior vice president of production at MGM.
“When I was at MGM I said to Ted, ‘Why don’t you get a picture going? Here’s an idea. If you want it, it’s yours,’” Bart says, explaining how he sold Field a treatment that he had written with his youngest daughter, Dilys. The treatment became the 1984 film Revenge of the Nerds, and the sale helped pay Dilys’s way through Stanford University.
Completing his first lap around the room, Bart returns to his table, nods fondly at his wife, and finally takes a few sips of vodka. <These paragraphs have the effect of the Steadicam Copa shot in Goodfellas./eg By the time Nigel Sinclair, cochairman of the British film company Intermedia, stops by to pay his respects, Bart is coiled less tightly. So, as he often does, he launches into a ribald tale from one of his past lives. In this one a panicky crew member calls Bart from the set of the 1972 movie The Getaway to say that the film’s two stars are having an affair. What made this report especially juicy at the time: One of them, Ali MacGraw, was married to Bart’s friend and then boss at Paramount, Robert Evans.
“I was the guy who got the phone call: ‘Ali went into Steve McQueen’s trailer 24 hours ago, and they haven’t come out. What should we do?’” Bart says, enjoying the story he has dined out on for 30 years. “I said, ‘Take a hint from this.’ And I hung up.” <This is a marvelous scene. You once said, ”If we had our druthers, we journalists would always want to encounter our celebrity subjects in an environment they would naturally be in.” Is this it, for Bart? And does that philosophy of immersion extend to profiles of noncelebrities?/eg I would argue that Bart—though powerful in his rarefied world—WAS a noncelebrity, which is precisely why I could spend as much time with him as I did. Celebrities rarely let you spend more than a few days at most in their presence. But even when the time is limited, it’s always better to meet your subject in a place where they actually spend time when you’re not there. And when you can see how they interact with people in their world, even better./aw
Mentor Peter <Who came up with the idea for the different Peters?/eg I was having a long conversation with my friend J.R. Moehringer about the story, and I was nattering on about all the different scenarios I’d seen him in and I must’ve said something like, “There’s Condescending Peter and Bossy Peter and Flattering Peter and…” We both went silent and then: BAM! He and I have talked about that moment for years as one of the great “Your peanut butter is in my chocolate/your chocolate is in my peanut butter” moments (that’s an archaic Reese’s Cup ad, for those of you who don’t recall it). It was enormously satisfying and fun and underscores another piece of advice about striving for greatness in magazine writing: Develop a great panel of advisers./aw is at Le Dome, telling me what to eat.
He’s invited me to lunch at the frumpy power restaurant on the Sunset Strip. <I have never heard/seen ‘frumpy’ used to describe anything other than a dress or a woman. How many adjectives did you audition before settling on this?/eg If you’d ever been at Le Dome – or at the Plaza Hotel in NYC before they renovated and made condos, for that matter—you would have reached immediately for frumpy. It just fit./aw With a flourish he orders us each a chicken burger with mixed greens—the favorite meal, he says, of his own mentor, Robert Evans. “There’s no bun, so it’s the Atkin’s diet,” he tells me. “Not that you or I are in dire need of diets. You look like a jock.”
Then he offers a career advice. “I’d like to see you do books. You are a disciplined writer, and for someone who can write and be disciplined about it, doing books and magazine articles is a wonderful thing. That’s why I like writing for GQ every other month. I would love to see you do that sort of thing,” he says, taking a bite. “The New Yorker is looking for someone. Everybody is.”
For a moment I find myself basking in Mentor Peter’s regard. Then Withholding Peter takes over, delivering a critique of the magazine for which I actually work. “The last issue—I really liked it, but I wonder if it’s a little overdesigned. Where are the big stories you want to read? Having said that, I liked the energy. But even your last story was just … THERE. I wish you guys nothing but the best,” he says, chewing slowly. “I just hope your magazine succeeds.” <Okay, this seems like a good time to ask: Was Bart at all resistant to participating in this story? He acts is if there is nothing in it for him./eg No, he wasn’t resistant. I was his biographer. I followed up on every story he told, I read not just every column he’d ever written but even his novel about Mormons, I was calling around town asking everyone who mattered to weigh in. I think if that kind of attention matters to you, you might feel you were getting something out of it./aw
BART’S 17 YEARS INSIDE THE MOVIEMAKING MACHINE is the foundation on which he’s built the rest of his career. His management style stems from it. His books and columns draw credibility from it. More than anything else, it confirmed his belief in a credo he’d had drummed into him since childhood: Self-invention is the route to power.
“I was raised with one adamant dictum: Don’t allow yourself to be imprisoned in any socioeconomic category, religious category, ethnic category, whatever,” Bart says one afternoon. We are sitting in the peach-colored living room of his home in Fremont Place, the Mid Wilshire enclave that was one of Los Angeles’s first gated communities. The eight-bedroom house used to belong to Harry Cohn, the producer and movie-studio founder whom Bart likes to call “the mean-spirited czar of Columbia.” Bart and his wife <Did you talk to her?/eg Yes, but not in depth. After the story ran, however, I heard from Bart’s ex-wife—the mother of his children. More on this later./aw have refurbished Cohn’s screening room to its original 1920s splendor, and he delights in referring to a separate alcove as “Harry’s phone room.” But there’s another commonality that Bart does not wish to talk about. Cohn, like many of Hollywood’s founding fathers, was Jewish. When I ask Bart about his own ethnicity, he turns elusive. It’s peculiar, to say the least. <This sentence sticks out. You generally keep your opinions to yourself./eg Well, it WAS peculiar, the way he refused to talk about what to most people is just their boilerplate origin-story. He simply refused to do it./aw Of all American industries, Hollywood has historically been a place where Jews have not only achieved acceptance but thrived. But following his parents’ dictum, Bart keeps his ancestry a secret.
Here are a few things Bart would tell me about his upbringing: Peter Benton Bart was born in 1932 and raised on Manhattan’s Upper West Side. His only brother is six years older. His parents were public-school teachers who had immigrated to the United States, though their son won’t say from where. (“They were very Americanized,” he says.) The elder Barts were fiercely irreligious and ferociously anticommunist. (“They told me if I was caught playing with a communist, they wouldn’t feed me.”) For reasons he never understood, they served Chinese food “morning, noon, and night.” (“They weren’t the kind of people you sat down with and said, “Tell me the origins of this fetish.’”) <I’ve read this repeatedly and I still don’t know what he means. Explain?/eg Meaning, he never knew why they had a fetish for Chinese food. He was painting the picture of an eccentric upbringing that taught him not to ever do what was expected of you./aw Although not wealthy, the family enjoyed some luxuries: a nanny, private schooling for the kids, and a vacation home in Martha’s Vineyard.
Here are a few things Bart wouldn’t tell me: Both his parents were born in Austria. His mother, whose maiden name was Clara Ginsberg, arrived at Ellis Island in 1914. Her passenger record includes this notation: “Ethnicity: Austria (Hebrew).” There is no record of a Max S. Bart entering the United States through Ellis Island. Bart’s father may have traveled under another name. But there is a listing for a Moses Bart, which was the name of Bart’s paternal grandfather. Moses came to America in 1913, when he was 57 years old. His ethnicity: “Austria, Hebrew.” <These two paragraphs—wow. You’re speeding down the highway at 85 mph and, out of nowhere, you slam the brakes. It’s a hint of what’s to come in the last section, during which you more or less turn into an interrogator. Is this meant to be a hinge point in the story?/eg I found these documents online, after much searching. What was fascinating to me here was not whether or not he was Jewish—because whatever he was didn’t matter one way or another—but that he would go to such lengths to deny a simple truth. Because, it seems, he was adamant that no one should be able to define him by anything other than the elements he chose to accentuate./aw
Bart has kept even his closest friends confused about his past. “He was brought up a Quaker, wasn’t he?” asks Evans. It’s an honest mistake. You can’t spend more than an hour with Bart without hearing about his attending Friends Seminary and Swarthmore College—both Quaker institutions.
“I don’t want to talk about it,” Bart says of his religious heritage, as one of his knees begins bouncing up and down. <There’s the twitch./eg Yep./aw “I resent people’s militancy on these issues. Everyone wants to peg everyone else because everyone is predictable. And I’m not.”
Over several months he will volunteer that he has never once dated a Jewish girl, <This was the line in the story that prompted the letter from Duffie Bart, aka Dorothy Callman, Bart’s ex-wife. She wrote: “My name is Dorothy Callman. I am Jewish. We dated for three years, were married for close to twenty.”/aw never attended a seder, and has been inside a synagogue only once, for the bar mitzvah of then-agent Michael Ovitz’s son. (“I wanted to see what one was like.”) “Listen, I got berated by the vice president in charge of business affairs at Paramount,” he says, “because I did not take off Jewish holidays. And I was affronted. I basically told him to mind his own damned business.”
At one point he tries to explain his discomfort by comparing himself to his longtime assistant, a light-skinned black woman: “She struggles with this, too. She feels she’s a black person. But she’s about as black as Felix [Bart's Siamese cat]. I feel she is a bit victimized by, again, that need to identify with some subculture that will help you.
“You talk to a lot of the better-educated, wealthy black people. You know, they’re not very black. The big distinction is between the people they call ‘niggers’—who are the ghetto blacks, who can’t even speak, can’t get a job, and bury themselves in black-itude—and those people who are better looking, better educated, smarter, and who own the world: the black middle class,” he says. “A lot of people in Hollywood—let’s say if they happen to be Jewish people who come from Brooklyn—they are most comfortable with those people. Which is fine. It just doesn’t happen to describe me.”
A few minutes later he asks, “Can you and I make a deal about this whole thing about religion? I would love it if we could dodge it in some way that you don’t think is dishonest.” He will repeat this request more than once. <Interesting that Bart tried to talk you out of mentioning the Jewish remarks, but was apparently just fine with the rest./eg Yes, I agree. I remember, as he was beginning his analysis of black people, looking down at my cassette recorder, with its big red light shining brightly to indicate it was on. And I thought: He knows I’m recording this. This is one of the most formal interviews we’ve done (as opposed to me following him around or sitting in on a meeting). What is he thinking??/aw
Pundit Peter is in my living room, on television.
When network news shows need someone to speak for Hollywood—on the impact of possible strikes, for example, or Washington’s campaign against violent entertainment—they often turn to Bart. Tonight the man Bill Maher introduces as a “former big-time studio honcho prexy” is making his second appearance on Politically Incorrect.
The show is an ideal forum for Bart. He loves a good sword fight. Dapper in a black dress shirt and beige suit, Bart fences with Monica Crowley, a political commentator for Fox News, and actors Martin Short and Alec Baldwin, the topic: Richard Nixon. “Nixon was famous for being a self-made man who only admired self-made men,” Maher says. “What do you think Nixon would have thought of George W. Bush?”
“He would have said he was a patrician nothing,” Bart says. Then Bart assesses his fellow panelists and proclaims, “I’m the only Republican here.” <Of all the lies, this my favorite. This is a quadruple lutz. He’s lying about his own registration, as you note, but Crowley—Nixon’s onetime pen pal—is no liberal! It’s audacious./eg Only Bart gets to say what Bart is./aw Bart, too, prides himself on being self-made. He’s also self-made-up. He’s been a registered Democrat since 1994.
BART DESCRIBES HIS CHILDHOOD as “annoyingly happy,” except there was a definite imperative to perform. My parents never said, ‘This report card isn’t good enough.’ But you weren’t supposed to fuck up.” Bart attended the academically rigorous Swarthmore, where he succeeded upperclassman Victor Navasky, now the publisher of The Nation, as editor of the college newspaper. Bart majored in politics, did a brief stint as a copyboy at The New York Times, and then had a fellowship at the London School of Economics. He was hired by The Wall Street Journal in 1956. A few years later he returned to The New York Times as a reporter to cover advertising and the media.
He married a publicist named Dorothy Callman in 1961, and their first daughter, Colby, was born a year later. In 1964 Bart was made a national correspondent in Los Angeles. That’s when he first met a former actor named Robert Evans. In 1966, a few months after Bart’s second daughter, Dilys, was born, he wrote a profile of Evans for the Times that portrayed him as a tireless producer, an elegant operator. The very next day, on the basis of the article, Charles Bluhdorn, who had recently bought Paramount Pictures, hired Evans as a vice president; Evans had yet to make his first picture. In 1967, when Evans rose to become Paramount’s youngest-ever production chief, he hired Bart as his number two. Together they decided what movies would get made. <Where did you get this info?/eg I’d written a lengthy profile of Robert Evans for the Los Angeles Times not long before this piece, so I knew Evans. I interviewed him for this piece, too. But this story is something of a legend. It’s been told before./aw
They were an unlikely pair. Movie-star handsome, Evans was a wheeler-dealer with a passion for filmmaking and a seductive personal style. Bart was college educated, East Coast, intense. He trumped others with his command of the facts. Evans understood actors’ fragile, self-absorbed psyches, but he didn’t like to read. Bart read everything and wasn’t afraid to say what he liked. Each man saw in the other something he did not see in himself. <Evans is such a large part of the story. Why did you decide to keep his quotes to a minimum?/eg As I recall, Evans—usually full of bravado and a quote machine—was guarded with me about Bart. He confirmed things I asked about, but didn’t push the story much further./aw
More than three decades later Bart remains loyal to Evans, who has weathered a cocaine conviction, the murder of a business partner, and persistent money troubles. Although still widely considered an invaluable sounding board—for years Warren Beatty, Jack Nicholson, and Robert Towne have sought his advice—Evans, now 71, hasn’t produced a hit film in more than 20 years. He spends much of his time rattling around his overgrown French Regency estate that was once Greta Garbo’s Beverly Hills hideaway. Bart, though, still believes in him.
“Turn him loose on somebody and, I’ll tell you, it’s amazing,” Bart will say today, <Not “said” or “says”, but “will say.” It’s wonderfully disorienting, and creates an illusion of reporter-as-psychic./eg The implication is that he says this kind of thing a lot./aw admitting that part of him still longs for when he and Evans worked side by side. Alone neither enjoyed the same success. When Evans signed a new production deal with Paramount in 1991, Bart ran a banner headline on Variety’s front page along with a story about Evans’s “comeback.” But the comeback never materialized. Sometimes, Bart says, “I feel a little bit guilty. I feel like if we became a team again, we could get things done.”
Evans says Bart has not changed at all since Paramount. “He was always frank,” he says. “Always combative. He wasn’t a fence straddler. He was a bit sarcastic. Biting. He always had an inner pleasure in ruffling feathers.” <Did you speak to Evans on the phone or in person?/eg In person. Went to his fantastic/crazy house in Beverly Hills./aw
The film industry was in the toilet when the former actor and his journalist sidekick took over at the studio. They faced enormous pressure to turn things around. Bart knew little about movies, but he was well suited to the job. Whether as a child of demanding parents or as a reporter meeting daily deadlines, he had learned how to thrive under stress: Do your homework and stand your ground.
“The head of distribution comes in one day and sees me watching the dailies of Paper Moon. He says, ‘This movie is in black and white?” Bart recalls of the Depression-era story that would pair the father-daughter team of Ryan and Tatum O’Neal. Bart had discovered the book on which the movie was based and had approved its being shot in black and white—not the usual recipe for commercial success. “I said, ‘No, no, it’s in color. I’m just watching dailies in black and white. Don’t worry.’ And we finished the movie. These are the lessons of selective deviousness.” <Is this true? It feels like a tall tale./eg This was one of those stories that was difficult to check. But by this point I think readers get the idea: it’s probably mostly true, but Bart likes to tell a great story./aw
Then as now, Bart was exacting. “In the go-go days of the ’70s, when everybody was running around smoking a joint or trying to look like they were, Peter was a little more buttoned down,” remembers Irwin Winkler. “He was thoughtful, well read—almost like a boarding school headmaster.”
One day while driving to work with Evans, Bart championed a project so eccentric that it could have cost them their jobs. “We needed to get some hits going, and Peter was telling me about a script he’d read the previous night,” Evans remembers. “He said, ‘It’s about an 18-year-old boy who falls in love with an 80-year-old woman.’ I said, ‘Stop the car. Are you crazy? He says, ‘When you get to your office, lock yourself in the bathroom and read the script. And if you think I’m wrong, I’m wrong.’” The script became the cult film Harold and Maude.
Evans and Bart (along with chief corporate officer Stanley Jaffe, president Frank Yablans, and others) presided over the resuscitation of Paramount. Marrying an extraordinary generation of young directors—Francis Ford Coppola, Roman Polanski, Peter Bogdanovich—with commercial topics, they helped change the very notion of the Hollywood film. As Peter Biskind writes in his book Easy Riders, Raging Bulls, the ’70s were a golden age for moviemaking, “the last time Hollywood produced a body of risky, high-quality work–as opposed to the errant masterpiece–work that was character- rather than plot-driven, that defied traditional narrative conventions … that broke the taboos of language and behavior, that dared to end unhappily.” Much of that work came out of Paramount: Rosemary’s Baby; Goodbye, Columbus; Love Story; The Godfather; Don’t Look Now; Chinatown; The Godfather II; The Conversation. <This sort of accomplishment laundry list is a necessary evil, right?/eg Kit Rachlis, who was then the editor-in-chief of Los Angeles and the brilliant man who edited this piece, was a big believer in the power of lists. Here and in the previous accounting of who Bart lunched with over a two week period, the idea was that the sheer weight of the details would make the point better than our characterization of them. It’s an old-school New Yorker-ish technique./aw
Bart had left journalism in his mid thirties because he was weary, he says, “of writing about people who were doing things. I wanted to try doing something myself.” <Great foreshadowing./eg His timing was perfect. In those days a junior production executive could have impact. Evans says it was Bart who acquired The Godfather and who suggested that Coppola direct it; Bart would later convince a reluctant Coppola to make The Godfather II. “In the ’60s and ’70s, studio business was conducted in an offhand, even anarchic, style,” Bart has written. “The mood of that era was to thumb your nose at the rules.” He fit right in.
Bart was building relationships with Hollywood’s future power players. Jeff Berg, now the head of International Creative Management, was a young agent when they met in 1970. Berg used to come over and read Bart’s daughters bedtime stories. That bond has helped make peace on the countless occasions since then when the two have stopped speaking.
“He has a very bitter wit, which is an acquired taste,” says Berg. “He is very quick to call his friends to task as well as his foes. When you get nailed in Variety you try to kiss it off, but it’s part of the fossil record. Still, he never apologizes. What he’ll do is say ‘I haven’t heard from you in a year or so. Why don’t we have a drink?’”
Whether Bart’s rough edges played a part in his departure from Paramount in 1974 is a matter of debate. There has been speculation that he was forced out when Barry Diller was installed as the studio’s new chief. Bart denies this, and Evans also pooh-poohs it, saying Bart left to head up an independent film production company and finally make the kind of big money that had eluded him at Paramount. Whatever the truth, Bart likes to poke at Diller. At dinner parties and in his Variety column, he has told and retold a story (that both Evans and Diller have denied) about Charles Bluhdorn, the owner of Paramount Pictures, trying to marry off Diller so nobody would believe the persistent rumor that he was gay.
“Diller has always had one of the easiest rides with the press,” Bart will say <There’s the writer-as-psychic again./eg I disagree. The hope is to convey not that I’m a psychic but that this is the kind of thing, if you spend hours with Bart, you will hear again and again./aw with a mixture of disdain and awe. “People will go up and ask him something, and he’ll say ‘That’s a stupid question.’ And their reaction is ‘He’s such a smart man.’” Bart has a different assessment: “He treats everyone like shit.”
Evasive Peter is ducking the press.
He’s flown to New York City to host “The Front Row,” a business symposium that Variety holds each year to make money and boost its profile. This year’s lineup includes Diller, now CEO of USA Networks; News Corp. chairman Rupert Murdoch; Sony Corp. CEO Howard Stringer; and Viacom president Mel Karmazin, with Bill Clinton delivering the keynote. Bart is both point man and emcee.
“I feel like I’m the producer of some B movie,” he says. So when Credit Suisse First Boston, the investment bank cosponsoring the event, suddenly gets cold feet about being affiliated with Clinton (and removes all signage bearing its name from the conference venue), Bart does damage control. It’s a good story—a prominent bank, active in the entertainment industry, distancing itself from the former president. But the story won’t break in Variety. Bart makes sure of that.
“You feel like a shit, playing hide-and-seek with the press,” Bart says, on the eve of the symposium. He spends the day avoiding the few journalists who have gotten wind of the brouhaha. “It’s hard when you can’t be completely candid. But in this case, I think that’s probably the best course.” <No matter how many times I’ve read this story, these four paragraphs always seem anomalous. What is the narrative purpose?/eg I just found it fascinating that even as he was editor of a trade paper, even as he insisted on calling Variety a newspaper (thus giving it more credibility as a serious journalistic product), he could easily switch gears/hats and evade the press./aw
ON A FRIDAY MORNING BART SITS IN HIS WINDOW-lined office on the first floor of the Variety building on Wilshire Boulevard. A French-language poster of Islands in the Stream, a movie he produced in 1977, fills one wall, while another wall displays the grip-and-grin photos you see in the offices of politicians: Bart with director Steven Spielberg, lobbyist Jack Valenti, celebrity lawyer Robert Shapiro. On his desk there is no computer, just an electric typewriter. On a bookshelf sits one of those kitschy fake grenades mounted on a plaque. COMPLAINT DEPT., it reads. TAKE A NUMBER.
Bart motions executive editor Elizabeth Guider and managing editor Timothy M. Gray toward a circular table. It’s time to talk headlines. <This is an extraordinary level of access. How far along in the reporting were you? At this point, were you and Bart getting along?/eg I don’t recall exactly how far along I was, but this was one of the things I specifically asked for at the beginning of reporting the piece because, as I’ve said, I thought the piece was really a window into the peculiar animal that was a trade paper, and Bart was just my main character in that piece. Obviously, what my reporting later revealed turned this into a very different story in the end. But this was likely quite early on, as I was getting to know Bart./aw
Variety’s pun-filled headlines are famously deft and often hilarious—“Sticks Nix Hick Pix,” from 1935, is considered the classic—and Bart understands they are central to the paper’s appeal. A few weeks after he arrived at Variety in 1989, he got people talking by topping a story about a feud between playwright David Hare and New York Times theater critic Frank Rich with this bombshell: “Ruffled Hare Airs Rich Bitch.” Nearly 12 years later, while he leaves much of the day-to-day editing of Variety to others, he still weighs in on front-page headlines.
Bart sometimes writes the heads himself, as he did for a recent piece about teen movies’ waning box office receipts: “No Pop in Zit Pix.” But the soft-spoken Tim Gray is Bart’s ace in the headline hole. It was Gray, for example, who wrote “Ovitz No Govitz at MCA” (for a story about the agent not becoming MCA’s chairman). For the grossest of these (“Movies Get a Bad Case of the Runs”) Bart has coined a term: “secretional headlines.”
“We are now in the post-secretional period,” Bart says, grinning. “It ended after we described some relationship as ‘warm and runny.’”
Guider frowns. “It was awful,” she says.
“It’s a Britishism,” protests Bart. “It’s not lewd.”
Today’s challenge is a story about 20th Century Fox’s decision to premiere director Baz Luhrmann’s movie musical Moulin Rouge at the Cannes Film Festival. There are a lot of elements—the studio’s gamble, the festival, the painter Toulouse-Lautrec—and Gray has assembled a list of contenders that seek to hit them all: “The Thin ‘Rouge’ Line,” “Schmooze and ‘Rouge,’” “Cannes: Le Trek for Lautrec,” and “Bed, Baz, and Beyond.”
“Only someone truly demented would write ‘Bed, Baz, and Beyond,’” Bart says approvingly, scanning the list. “But shouldn’t we say something a little more explanatory?”
“Riviera’s Risk with ‘Rouge’?” Gray offers.
“Fox’s Riviera Risk,” Bart counters.
“‘Moulin’ Not Foolin’ Around?” asks Gray.
Bart gets up and goes to his typewriter, pounds the keys, and rips out a page. He hands the sheet to Guider, who reads aloud: “Will Frogs Flog Fox on Riv?” Everybody laughs. By meeting’s end the headline has been reworked ten times. “Fox Takes Risk on the Riviera,” it says. “‘Rouge’ schmooze cues renewed rapport between H’w’d, Cannes.” <Do you think Bart, Guider and Gray were, to some extent, performing for you? It’s so perfect, almost choreographed./eg Absolutely, everybody was on best behavior and being supremely witty. But even still, you got a glimpse into how they interacted and how the decisions got made./aw
In meetings like these and as a public speaker, Bart is irresistible. He takes control of a room, interweaving economic analysis, authoritative opinions, and barbs. At this year’s Festival of Books at UCLA, he appeared on a panel moderated by Kenneth Turan, the Los Angeles Times’s chief movie critic. When Turan asked Bart what he’d most like to change about Hollywood, Bart responded, “I think that film critics should dress better.” Amid hoots of laughter from both the audience and the rumpled Turan, Bart then got serious.
“What the present moment in Hollywood history shows is that the system is not working either artistically or financially,” he said, singling out two films as proof. “Town & Country just opened to a sterling $ 3 million, which is the price of the movie’s catering bill. Driven is so lame, Stallone’s likeness isn’t even featured on the poster. This is corporate Hollywood. And I do have a certain fondness for that epoch when movies were made because of a director’s passion, not because McDonald’s or a toy company or German [financiers] were interested.” <You got a lot of excellent quotes by observing Bart, not simply interacting with him./eg Yes, the great thing was that I had both./aw
Bart gets Hollywood. Even those he’s treated harshly say it’s true. “He’s knowledgeable enough about film to go right to the heart of the matter every time,” says Dan Cox, a longtime Variety reporter whom Bart fired earlier this year. “That’s what Peter is brilliant at.”
As a teenager Bart dreamed of being Somerset Maugham, “traveling the world and writing short stories and novels about extraordinary people and situations.” In many ways, Variety gave him his wish. As its editor—a job that pays him about $500,000 a year including bonuses, plus a green BMW convertible and a lavish expense account—he has become Hollywood’s informal ambassador to the world. He travels frequently: to Australia for a speaking tour; to Italy, in part to research a GQ article about director Martin Scorsese; and almost every May, to France to attend the Cannes Film Festival. He is currently completing a book of short stories, one of which–”Dangerous Company: In Hollywood, Getting Laid Can Be a Career Breaker”—appeared in GQ this summer. His fourth nonfiction book, an anecdotal guide to the movie business written with his good friend, producer Peter Guber, will be published by Putnam in March.
For all Bart’s past lives, this one most suits him. “Peter has the best job he’s ever had, for Peter,” says Variety publisher Charles Koones. <This hilariously condescending./eg
When Variety first came calling, Bart had returned to writing—the lowest rung in Hollywood. In the years since he left Paramount he’d gone back and forth between producing movies, writing novels and screenplays, and serving as an executive at Lorimar and MGM. In 1989 he completed Fade Out: The Calamitous Final Days of MGM. Lively and caustic, the book skewered many of Bart’s colleagues and would become a best-seller. Around the same time, Reed Elsevier, a Dutch company that had bought Variety, was looking for a new editor. Its headhunter saw in Bart the perfect hybrid, while Bart—then 57, ancient by Hollywood standards—saw a chance to reinvent himself once again.
“They wanted someone with lots of experience in both journalism and the Industry,” he says. “The headhunter gave them a list with only one name on it: mine.” (Actually, there was another name on the list: Caroline Miller, now the editor-in-chief of New York magazine.)
Controlling Peter is checking up on me.
“I hear you’re calling all sorts of strange people. I mean, Jerry Weintraub?” he asks. Weintraub, a movie producer and a former colleague at MGM, is not one of Bart’s favorite people. “The last time I saw a movie with Jerry Weintraub,” Bart wrote in a Variety column earlier this year, “he arrived with a bottle of Stolichnaya. ‘How did you like the movie?’ I asked him during final credits. ‘What movie?’ he replied.”
Two months after that column appeared, I left a message for Weintraub. The next morning Weintraub called Bart, and now Bart is on the phone to me. “We have never gotten along,” he says. “If you’re trying to find a non-fan club, I think he would be it.”
Bart predicts that Weintraub will not speak to me. Sure enough, Weintraub’s publicist soon calls to say his client is much too busy to talk. That’s odd, I say, since his client found time to call Bart. <I note that, throughout the story, you do not give your lines quotation marks. It helps maintain a certain dispassionate distance, especially when you’re pushing back like this./eg Also, I was taking notes as we talked, but I was only writing down what he said, so while I remembered what I said, I didn’t have it verbatim./aw
A few hours later Weintraub’s gravelly voice is in my ear. “I didn’t want you to think I wouldn’t call back,” he says, adding that he has nothing to say. What, I ask, is Bart’s reputation in the Industry?
“I have no idea,” he replies. “I’m 63 years old. I’ve been doing this for 43 years. You think you’re going to get me to talk about something I don’t want to talk about?”
Why, then, did he call Bart?
“That’s my business,” he barks.
When told of this exchange, Bart sums up Weintraub this way: “He’s definitely in the life-is-too-short category.”
BART WAS HIRED TO RUN Weekly Variety out of New York in 1989. The publication was losing $3 million a year. Circulation had dropped from 52,000 in 1980 to less than 29,000. The Hollywood Reporter was competing both for scoops and for advertising dollars.
Bart’s impact was felt immediately. He upgraded from newsprint to glossy paper, changed the color of the logo, and set about dismantling the old staff and assembling the new. Nearly two years later Bart was put in charge of Daily Variety as well. He merged the staffs and returned to Los Angeles.
Bart absolutely refuses to call Variety a trade paper, even though it gets 90 percent of its ad revenue from the Industry. It is, he asserts, a newspaper—“a vivid chronicle of our pop culture.” Bart has made Variety more global, more sophisticated, more fun to read. Today the paper embraces the flail scope of the entertainment economy, from tech news to broadcasting and cable, from magazines to books, from movies to theater. Its critics—particularly Todd McCarthy, who reviews films—are well respected, and it has Washington correspondents, a London office, and writers stationed around the world. <Strange to read this a decade later, as Variety is much-diminished and McCarthy is gone after 31 years. It’s a different world./eg Indeed. An entirely different world. Except, as I note, for the insecurity. Hollywood remains rife with it./aw
Bart has become one of those people everyone loves to psychoanalyze, partly because he lives to be in the red-hot center and is so willing to offend. You can see it in his frequent, lecturing “Memo To” columns, in which he gives unsolicited advice to the likes of Robin Williams (“Robin—enough of the message stuff”) and Leonardo DiCaprio (“Go to college, Leo”). You can see it, too, in the way he runs Variety.
Staffers praise him for hating all the right things: lawyers, committees, focus groups—anything that obstructs Variety’s (and his own) ability to act quickly, on instinct. But he also brings the imperious manner of a studio exec into Variety’s newsroom. He walks out of meetings in the middle, without explanation. He has nicknames—many of them unflattering—for everyone. Years ago Bart emptied a wastebasket on a reporter’s head. (“That was very calculated,” he says. “I knew it was the only way to get his attention.”) <Did this story come from Bart? He seems quite proud of it./eg I heard it from someone else, then asked Bart about it. That was his response./aw
Max Alexander, a former editor for Weekly Variety in New York, moved to Los Angeles at Bart’s behest, first to be managing editor and then executive editor. Alexander calls Bart “probably the smartest person I’ve ever worked for.” But Bart was always restless. Alexander remembers visiting the Barts at their rented English Tudor house in Benedict Canyon—a low-slung hunting lodge of a place. “It was all furnished in chintz fabric,” says Alexander, “with beautiful wraparound sofas that matched the drapes. There were hunting scenes and tapestries. It had a medieval feel to it.” A year later the Barts moved to another house nearby, “a contemporary, Mies van der Rohe kind of house. Now it was Barcelona chairs, chrome, glass, swatches of color by painters who’d committed suicide. I asked, ‘What happened to the tapestries? Peter waved his hand and laughed and said, ‘It was just time for a change,’ and I realized this is the essence of this man. He likes to suddenly sweep the table clean.” <Interesting. You don’t often see descriptions of locations in a quote./eg I know. I love this guy’s cinematic memory. He painted the scene for me./aw
Stephen West can attest to that. In 1991 Bart hired West away from the Los Angeles Times, where he was assistant business editor. After five years as Daily Variety’s executive editor, West was summoned without warning to Bart’s office and told his job had been eliminated.
“There’s the good Peter and there’s the bad Peter,” <This is so perfect. Until this point in the story, I assumed your use of the different Peters was simply a clever narrative device. Turns out, Bart’s contemporaries use it, too./eg That gets to my earlier point about, when you’re sitting down to write/figure out themes in a piece, re-read all your stuff. Often, if you pay attention, there are clues to be found in what’s repeated./aw says West, now media editor at Bloomberg News in San Francisco. He still admires Bart, despite what he wryly calls his own “public execution.” “Peter really is like Mao Tse-tung, in that he loves perpetual revolution. He’s never satisfied. Even when things are running well, he wants to change it.”
The scenario would be played out again and again. Bart, who is known to address his male staffers with the paternal “my boy,” would eventually turn on nearly all of them. Paying homage to director Spike Lee’s Mo’ Better Blues, staffers coined a term for the inevitable moment when Bart would blow: “M’Boy Better Blues.” <Did this come from an unlucky staffer?/eg I talked to so many Variety employees past and present that I ended up keeping a chart of which details each of them could confirm. We used nothing that we didn’t have multiple sources for. The reason: I knew Bart was a firebrand who rubbed some people the wrong way and I didn’t want to just traffic in revenge stories. I wanted to show the real him, and I devised a system by which I needed to hear a particular detail at least two and preferably three times, from separate people, before I used it./aw
“If someone said, ‘Peter would like to see you in his office,’ you’d walk in not knowing if you were going to get your ass kissed, your head handed to you on a plate, or an invitation to dinner,” says one former Variety writer. “It’s a management technique—so when it’s time to crack the whip, everybody is already ready to flinch.”
Bart so relishes flouting political correctness that he lets loose on everyone: the French, Germans, blacks, Jews, lawyers, agents, actors, publicists, feminists, fat people. A gay man says that Bart asked him about his health during a job interview. Another former Variety reporter heard Bart say, “I’m not hiring any more fags, because they get sick and die.” According to more than half a dozen people, he peppers meetings at Variety with derogatory terms: fags, bitches, cunts, Nips. <You allude to fact-checking in the story itself. What was the process like?/eg Meticulous. I’m pretty organized and anal retentive when it comes to research and sourcing, but Eric Mercado was a true collaborator in terms of triple-checking and running down other sources I hadn’t had. He caught a few things, as I recall, before publication. Of course, we also had a lawyer read it (after Bart started making threatening noises). We felt very confident about all our facts before we went to press./aw
Yet Bart, as always, is confounding. In contrast to the comments people attribute to him—which he denies making—staffers say he has treated ailing gay employees well. During his tenure Variety has begun acknowledging longtime companions in obituaries of gay people. Bart has promoted women and tried, with limited success, to diversify Variety’s mostly white staff.
“Is Peter homophobic? Possibly. Racist? Possibly. Misogynistic? Possibly,” says one former Variety employee who knows him well. “But most of the stuff that gets traced to him isn’t about that. It’s about his desperate need to draw fire and rile stuff up. He can’t bear to be ignored even for a minute.”
Bart hates to take notes.
“I don’t like to,” he says. “I just find when you take out a notebook, it just changes the atmosphere.” Nevertheless, in his column he frequently quotes conversations he has had with Hollywood figures. The quotes, which he also inserts in reporters’ stories, are nearly always unattributed. He often dictates them off the top of his head, which may explain why some of Variety’s anonymous sources sound a lot like Inventive Peter.
Bart favors the terms fat cats and suits. So do a fair number of people who sound off in his columns. He loves to use damned, as in “You know damned well he intends to deliver for his clients.” When run through Bart’s typewriter, lots of people around town start cussing just like that, from “a senior marketing official at Paramount” to “one major agent” to “one of the town’s top lawyers.”
Read enough of Bart’s work and you begin to hear the echo. <A strength of the piece is your granular familiarity with Bart’s writing. What was your process/timeframe for reading all the books, columns, etc./eg Days, nights, weekends, for months. I immersed./aw In his own voice he will write, “It’s all about those statuettes, stupid,” or “It’s all about the waivers from SAG.” A few months later he’ll quote one “candid” CEO (“It’s all about intimidation”) or “the production chief of one major [studio]” (“It’s all about money”).
“I have,” he says, “an incredible memory.” <The profile is written quite straight; outwardly, you seem neither pro- nor anti-Bart. That’s what makes this sentence—and your decision to break up the quote in this manner—so damning. Isn’t it a subtle form of editorializing?/eg By putting “he says” in the middle as opposed to at the end you’re hearing a judgment? I don’t think that was intended. It was more a rhythm thing—the last line of a section, it wanted to end on him, not me. And it just sounded better./aw
IF PETER BART HAS A MOTTO, IT IS this: “I know now there is no one thing that is true. It is all true.” The words are Hemingway’s, from his novel Islands in the Stream. Once Bart quoted them in a column, adding, “Now there’s a manifesto for you.”
<The final stretch is the payoff, where you take the gun off the table and empty the chambers. Did you always envision closing out the story this way?/eg Not always because, as I’ve said, I didn’t set out to write this kind of a piece. When I began, I didn’t know Bart had peddled a script, for example. I didn’t think of this as investigative as much as explanatory—using Bart to explain the role of the trades. But the further I went, the more his personal choices became the story, both because they were brazen but also because they said so much about how Hollywood works./aw Everyone knows that in Hollywood people lie as a matter of course, exaggerating their accomplishments, minimizing their failures. They don’t fret about it. Building up one’s own buzz is part of doing business—a means to an end. <It’s an incredible juggling act. You keep one eye on Bart, the other on the industry that enabled him. It’s a mini-What Makes Sammy Run?./eg Bart is notable, though, because he is editor of the industry’s most important publication, so his fibs, amplifications, and outright lies masquerade as candor./aw
“I have covered … wars,” he recently asserted in a letter to the editor of the Los Angeles Times. When pressed, though, he admits he hasn’t. He frequently refers to his time as “a young kid studio executive,” even though he was 35 when he got his first studio job and 53 when he left his last one. One publicist recalls Bart calling her angrily after she asked for a correction to a Variety article. “I ran three studios,” yelled the man who did no such thing, “and I will not be dictated to by a fucking flack!”
One former colleague says Bart had a term for the kind of embellishment he practices: “novelizing.” Another who remains fond of Bart says, “His relationship to the truth is very plastic. I’d go on interviews with him and he’d write something and I’d think, ‘Were we in the same room?’ He’s just a storyteller. The narrative needs are more immediate to his imagination than what actually happened.”
Bart’s philosophy permeates Variety. There’s the way he praises friends, associates, and even his own movies without acknowledging his involvement. He’ll call Richard Heller “a scrupulous New York practitioner” without noting that Heller has been his lawyer for 25 years. Ronda Gomez is “one of the town’s veteran literary agents.” She was also his assistant at Paramount Pictures. Michelle Manning, president of production at Paramount, is “one of the sharper young executives in town.” A year before he wrote that, Manning also bought the movie rights to a Bart project, but he doesn’t mention that. If a reporter or an editor at a major daily newspaper flaunted the basic rules of journalism the way Bart does, they’d be shown the door.
Most people in show business deceive to gain advantage—to downplay their cost overruns, say, or to boost their salaries. Bart, too, misrepresents for strategic advantage, but he also lies for no apparent reason. <You could argue this applies to many of his other lies, too. A guy who helped get The Godfather made doesn’t need to pretend to have been a war correspondent./eg Yes, exactly. It suggests that once you get in the habit, lying becomes second nature./aw Consider what happened when we discussed the infamous Patriot Games incident of 1992, when Variety film critic Joe McBride wrote a blistering review of Paramount Pictures’ Tom Clancy adaptation. The studio, apoplectic over the review’s potential dampening of interest among overseas exhibitors, pulled its advertising from Variety. Bart got mad, but not at the studio. He decreed that McBride would no longer review Paramount films.
The New York Times wrote a story about the McBride dustup that said Variety staffers were aghast that their boss would curry favor with Paramount. The article quoted from a private apology that Bart had sent to Martin S. Davis, the studio’s then chairman and CEO. “Marty Davis and I have known each other for 25 years,” Bart told the Times. “I simply dropped him a friendly note.”
Nine years later, however, when I first ask Bart about the note, he insists it never existed. “I never wrote any,” he says, adding that he disliked Davis intensely, so “the idea that I would contact these people was bizarre.” How to explain the Times story, written by veteran reporter Bernard Weinraub? “It was a reminder to me about the nastiness of journalists toward each other,” Bart says, shaking his head.
A few weeks later I obtained a copy of the letter. Bart’s lie didn’t make sense. Had he forgotten that it was typed by his own secretary on Variety stationery? (Bart’s secretary at the time had a couple of well-known idiosyncrasies—using a double dash in phone numbers, spelling out fax with spaces between the letters—both of which are in evidence.) <This is gorgeous detail. Did you talk to the secretary?/eg For obvious reasons, I can’t say who I did or didn’t talk to in this section./aw Did he really think that he could alter the “fossil record,” to borrow Jeff Berg’s phrase, and rewrite history?
When I presented a copy of the letter to Bart—the first of two occasions that he would later denounce as “gotcha” journalism—he declared it “blatantly bogus.” <What was the second occasion?/eg The one in the lede./aw He disputed the signature. He suggested the letterhead had been faked. “Editorial director, Variety Inc.?” he said, reading the words under his name. “I don’t ever remember having that title.” (Variety’s masthead from that period shows that, in fact, he did.) “I agree with the contents of the letter,” he said after perusing it for a minute, “but I didn’t write it.”
Later he would call me to clarify. Even if he had written the letter, he said, “that incident is not relevant to me, only because it never recurred. I’d think it was interesting if it were a syndrome. But since it’s a stand-alone…” It sounded like an acknowledgment, sort of. His voice trailed off.
What was more striking than Bart’s dissembling, however, was a part of the letter that The New York Times hadn’t seen fit to quote. In one paragraph, it captures how Bart perceives his place in Hollywood: “I know that you and Stanley [Jaffe] feel that Variety has developed an anti-Paramount tilt in its coverage. This distresses me—we go back together many years and I personally feel a keen sense of camaraderie. Clearly you feel, however, that the ‘old comrades’ aren’t taking care of each other. If that’s your feeling, you and Stanley deserve better and I intend to take personal charge of this situation to set it right.”
“Taking care of each other”—that is Bart’s defining editorial principle. That doesn’t mean he rolls over, necessarily. If he thinks a top executive needs a kick in the pants, he’s happy to administer it. But he’s no adversary. He’s more like a teammate, or even a coach. He may be editor-in-chief of Variety, but he is still one of them.
People who have worked with Bart say he would call his favorite sources—Guber, Ovitz, Weinstein, Evans, producer Arnon Milchan—and vet stories that mentioned them, letting them make adjustments. When confronted by the reporters whose bylines topped the altered stories, Bart would say he got better information after deadline. “This is my paper,” one remembers him saying. “I’ll do as I please.”
Bart has internalized Hollywood’s A-list mentality, mistaking the highest-placed source for the best source, even when the higher-up has much to gain by what they’re leaking. When Milchan was negotiating to take his production company from Warner Bros. to 20th Century Fox, for example, the reporters working the story established that Warner Bros. had capped its offer at $ 100 million. Bart added another knowledgeable source, who put the number at $130 million. The source, the reporters were shocked to learn, was Milchan, whose bargaining position was sure to be strengthened by the $30 million boost.
“It might have been,” Bart says, “that I just called him and asked him what the number was.” But didn’t that help Milchan? “People like that, they don’t need my help. They’re doing fine. And let’s be pragmatic. You can’t use a newspaper to help your friends. You’ll end up getting fired.” <I love that you introduce another wrinkle in Bart’s character so late in the story. Delusional Peter? Not-Self-Aware Peter?/eg
In almost the next breath, though, Bart says friendship does guide him. He recalls visiting Guber’s office one day when Guber was chairman of Sony. “The purpose of my mission was to yell at him. You don’t like to see a friend messing up,” Bart says. “I was telling him among other things how badly he was handling the press and how he was not being confrontative enough with the problems at Sony. It had nothing to do with reporting. No notes were taken. It had nothing to do with journalism.” Bart insists, however, that despite offering such counsel, he directed his reporters to grill Guber’s regime as they would any other.
“Is Guber a friend of mine? Certainly. I have never denied that,” Bart says. “Was he an effective president of Sony? No.” Those who attended a gala tribute to Bart at the Beverly Hilton Hotel in 1997, meanwhile, remember that Guber began the roast with this joke: “Will everyone here who owes Peter a favor for having killed a negative story please remain seated?” The room–filled with Hollywood’s heaviest hitters—erupted in laughter. Everybody stayed in their seats. <Did you get the story from Guber and confirm it with other sources?/eg I got the story from people who were in the audience —it was a full house. That’s why we attributed it to them./aw
Nervous Peter has questions.
The magazine’s fact checker has just spent the day going over the story with him, and he wants to discuss a few things with me. “When we entered into this thing, I said to you, ‘When I write about people, I don’t write about religious beliefs or sexual orientation,’” he says. “I honestly felt you would respect that.” I remind him that all along I have told him that the profile would take into account his history.
“What concerns me is if you are characterizing me as a runaway Jew,” he says. “It’s not that I don’t acknowledge it. I just don’t talk about it. It’s not a part of my life. Isn’t this the equivalent of outing someone?” he asks.
I tell him I don’t equate revealing a person’s homosexuality with saying his parents were Austrian Jews.
He then changes course. “Do me one favor,” he says. “To avoid me being blackballed, quote me saying, ‘I have no problem saying my ethnicity is Jewish.’ Otherwise you’re going to get me into trouble with all these people.”
When I tell him I can do that, but that I’m sure my editor will insist that we put the quote in context, making it clear that it came after a call from a fact checker, he snaps: “Is he some kind of professional Jew, too?” <How did you react to this? For all intents and purposes, the story was done. It was fact-checked. For some reason, Bart chose not to leave well enough alone. How much did it change the tenor of the story?/eg Not much. The story was already mostly done. It was as if he were confirming the emphasis I’d already placed on these themes. Putting this in was like adding a coda./aw
IT HAS LONG BEEN RUMORED—but never proved—that the editor of Variety writes scripts on the side. Bart has always denied this, but people still whisper. Earlier this year The Hollywood Reporter’s David Robb, who has never hidden his antipathy for his former boss, wrote an article about it.
In March, after Bart attended a Writers Guild meeting that was closed to the press and then published a report on Variety’s front page, Robb investigated why Bart was still an active guild member. He discovered that to remain active, Bart had to have sold a script within the past four years. Robb thought he’d found what to Bart’s enemies amounts to the Holy Grail: proof that Bart was engaging in journalism’s most serious conflict of interest—profiting from those you cover.
Robb, however, never laid his hands on the offending script. If he had, he might have been disappointed. According to Bart, the script he sold within the last four years was Nobody’s Children, a drama about a gang of gypsy thieves that he wrote in the early ’80s. Bart says the transaction that kept him active in the WGA was merely the extension of a preexisting option—one that was entered into long before he came to Variety.
“Dave has this fascination, trying to prove that I am still writing and selling scripts,” Bart says, adding that these days the mere act of reading a script makes him physically ill. When it comes to screenplays, he says, his “entire oeuvre” was written before he got to Variety. “I’m not writing or selling scripts. I don’t even want to write and sell scripts. But Dave is still trying to find another script.”
For the record, Variety has a policy that prevents its reporters from being seduced by Hollywood while they are covering it. As Bart explained it to me, “You cannot shop a script while you’re writing for us. Obviously it’s different if you write a book or a novel and it sells to a movie studio. I have no problem with that, except I’m not going to write the script. I don’t think the line is that blurry.”
Things were about to get blurrier, though. One night I came home and found that a manila envelope had been forced through my mail slot. Inside was a 108-page script. <You gave this source total anonymity. Was that at the source’s request?/eg Let me put it this way: The script appeared, shoved through my mail slot. My responsibility was to confirm that it was for real. I did that with Bart himself. Bart, then, was my source./aw
By this point I had heard many accounts of how Bart had earned people’s enmity. Even if I took them all at face value, which I didn’t, these stories never implied that Bart was a dimwit. In a town full of blowhards, where money is often a substitute for intelligence, Bart is considered supremely—if sometimes vengefully—bright. But, as I was about to discover, he was not bright enough to compensate for his Achilles’ heel: his loyalty to his friend and mentor, Robert Evans.
In 1998 Variety reported that Michelle Manning at Paramount Pictures had acquired the rights to a novel written by Bart. The novel was called Power Play, and the plan was for Evans to develop it. It was set in Las Vegas and focused on a power struggle between established casino owners and Indian tribes. Bart had used a pseudonym, the article said, “to avoid any potential conflict of interest.”
I’d read all of Bart’s novels but had never heard of Power Play. When I first asked Bart about it, he said, “It’s not a novel. It’s a novella. It needs work. I never finished it.” When I asked to read it, he told me he had no idea where it was. “I did it to try to help Bob out. And Bob never did anything with it,” he said, referring to Evans.
So no script was ever written? “Not to my knowledge,” he said. “In the old days I’d have swung into action, gotten a director assigned, gotten it off the ground. But I don’t do that for a living anymore. And it’s not what I should do.”
Then the script arrived. It was called Crossroaders, but it was the same story as Power Play. Its title page read: “By Leslie Cox”—the maiden name of Bart’s current wife—“Based on the novel by Peter Bart. September, 1996.”
I call Bart and arrange for a final interview. Over several months I had come to know many Peters, but when he welcomes me to his office I don’t know which one to expect. I tell Bart I have a copy of the 1996 script he wrote. “The script I wrote,” he repeats, neither confirming nor denying. I look into the face of the man with the incredible memory. It is blank. But one knee starts jiggling, and he fiddles idly with the band of his watch. <The final nod to the story’s second paragraph, fulfilling your promise to the reader—that you have seen Bart twitch./eg
“Boy, you got me. Did I write a script? Now I’m facing memory loss,” he says, as I pull a copy of Crossroaders out of my bag. He looks it over. “Let’s just say this is a script that has Leslie’s name on it. What does that indicate? Therefore—therefore, what?”
I repeat that I know he wrote it. “I may have written this,” he says. But, I counter, you said you hate writing scripts. “I do. Maybe this taught me never to do it again. I’d love to read this. Is it any good?”
Persuasive Peter, Argumentative Peter, Smooth Peter—they’re all here, and they’re taking turns. “You know something? In all honesty, I do not remember writing this,” he says. “I guess it was written to work out the novel. That would be my answer.”
Bart summons his assistant to look for the novella—the one he told me he couldn’t locate. She beelines for a cabinet behind his chair and retrieves a slim bound volume with a navy blue cover. She hands it to him. The search takes less than 20 seconds. <Did you look at your watch?/eg I had it on tape./aw
“This is an 86-page novel,” he says. “This was what was bought. It was the only thing that was ever submitted to Paramount.” He admits that he probably spent a weekend transforming the Crossroaders script into the wisp of a novel he holds in his hand. I look at the novel’s cover page, which displays not the pseudonym the Variety article had promised but the words “By Peter Bart.” When I tell him the whole thing looks like an elaborate way of circumventing the rules, effectively selling a script by ginning up a novel, he objects.
“I don’t think it looks that way,” he says. “If you’re saying therefore that I wrote and marketed the script, you can say it, but I would deny it. I contend to you that a novel was written of this, and that’s what Bob bought. There’s no rule that says you can’t write a script that no one sees.”
Except, of course, that Evans—the man developing the project—did see the script. “I’m sure Bob has,” he says, but I’ll tell you about Bob.” He laughs. “Bob having it is like the crypt.”
As the interview winds up, Bart is almost playful. He jokes that I’m a “troublemaker” and “mean.” “It’s really scary,” he says, “when you start remembering things about me that I don’t remember.” <Did you record the conversation, or are you a great note-taker?/eg This, like all my face-to-face interviews with him, was recorded./aw
The next morning Litigious Peter picks up the phone. He’s still at home. His voice is tight and angry. He accuses me of using material stolen from his files. He feels betrayed that I gave him no warning. The details of why he wrote a screenplay as a warm-up for a novella are coming back to him, he says, though “vaguely.” “I’m glad I did it that way,” he says. “The book sure is lean.
“One thing I’m not is self-destructive,” he says. “To break my own rules is just stupid. I was trying to get Bob’s career going.” He pauses. “I would appreciate it if you could tell me how you’re going to handle this, so I can send to the magazine this legal document that will say I will sue you.”
A week later Conflicted Peter calls.
“I haven’t heard from my nemesis for a while. Have you given up on this project, I hope?” he says, his voice almost warm. “I must say, I’m still a little nettled.”
Despite his better judgment, he has more to say. “It’s always a favor that kills you. No one ever did see that fucking script. In retrospect, I shouldn’t have done it. I will guarantee you that I will never do it again.”
IN HIS CROSSROADERS SCRIPT, Bart sets a key scene at a press conference in Las Vegas’s most decadent gambling casino. The casino’s owner takes a few questions from the assembled media, then invites them to do some gambling—on him. The offer prompts this ethical debate:
FIRST REPORTER (to a colleague): The son-of-a-bitch has no shame. I mean, he’s prepared to buy out the entire press corps if necessary.
SECOND REPORTER: He’s an asshole. (A pause.) On the other hand, since it’s on the house, I don’t think fifteen minutes at the Money Wheel will compromise my scruples. <Savvy! The script becomes something more than a MacGuffin. You use it to comment on Bart’s character./eg Yes. And now, my memory of the brief phone call Bart placed to me after the story appeared. He said something like, “How could you do this to me?” I said something like, “Do what?” Him (again, I don’t have this on tape, this is from memory): “You made me look like a racist.” Me: “I think that we worked hard to make clear that you like to flaunt political correctness and are an equal opportunity offender.” Then I went on to say that we had worked very hard to triple-check everything in the piece and that if there were an error, all he had to do was tell me and we would correct it. He never asked for a correction./aw
As so often happens with Bart, there is a duality. Both reporters are him.
Elon Green lives in New York and writes for The Awl. His Annotation Tuesday! pieces include line-by-lines of work by Gay Talese, Sebastian Junger, Leslie Jamison and Lillian Ross. Follow him at @elongreen.
this entry was written by Paige Williams, posted on May 21, 2013 at 11:27 am, filed under #longreads, annotation tuesday! and tagged Amy Wallace, Anita M. Busch, Elon Green, Eric Mercado, George Christy, GQ, J.R. Moehringer, Kit Rachlis, longform.org, Los Angeles magazine, Peter Bart, The Awl, The Hollywood Reporter, the Los Angeles Times, The New York Times, The New Yorker, Variety, Wired. bookmark the permalink. follow any comments here with the RSS feed for this post. post a comment or leave a trackback: trackback URL.